Comparing the marketing of Tescos and Audi Essay Example for Free

Comparing the commercialize of Tescos and Audi EssayFor this task we acquire been asked to look at the ways two diametric ancestryes market their products and services the two businesses we have been asked to look at argonTesco Audi.The first Tesco was opened in 1919 by a man called Jack Cohen from that 1 store Tesco has big(a) in the market and now has 923 stores worldwide, Tesco is a supermarket that sells all kinds of ho drillhold items such(prenominal) as food, clothes range, technology range, shout range furniture, toys and some more, Tesco has many different stores which make a lot of money every year. Tesco uses its patsy to obtain unfermented customers and also retain old customers because they be a reliable business that is well known by many of their customers. They are known for their cheap products and suitable prices which attract customers to coif back and buy once again, They obtain bare-assedly customers by doing things deal advertising and promo ting their products and business on things like flyers, T.V, Internet, Comparison sites and a lot of other places, they also do things like club automobileds which vacate customers to get some products for lower prices or free, this makes the customer want to come back and shop again because they like the way of service.We have been asked to pick one product from each business and discuss the marketing techniques between them, from Tesco I have elect to do a Mobile phone, the target markets of this product is everyone, merely almost everyone needs a mobile phone, the branding of the mobile phone will be different because if the phones are made from different companies their brands will be on them, Tesco will use adverts to promote the phone and get people interested so they will buy it, Tesco uses relationship marketing with phone brands such as Nokia, Samsung ECT as they sell their products in side their stores, The mobile phone has a galactic number of rival products as there are lots of different phone models to choose from and this particular(prenominal) phone might not get bought.An Ansoff matrix is a business strategy that businesses use to amplification sales and improve their market, Tesco is developing new products in existing markets because they already have a market and they just need new products to sell in their market, for example if Tesco created a new product their brand phone they would sell it under their name in their stores.Tesco constantly uses the Ansoff matrix as they are constantly cathartic new products, and selling them, sometimes Tesco would work on improving a market and sometimes they create completely new products, If Tesco release a new mobile phone they would be releasing a new product into a existing market which would be using the Ansoff matrix.Audi AG (Xetra NSU) is a German manufacturer of a range of automobiles, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the A udi brand. The order is headquartered in Ingolstadt, Germany, and has been a wholly owned subsidiary of Volkswagen AG since 1966, following a phased purchase of its predecessor, Auto Union, from its former owner, Daimler-Benz. Volkswagen re-launched the Audi brand with the 1965 introduction of the Audi F103 series. The company name is based on the family name of the founder August Horch, meaning listen which, when translated into Latin, becomes Audi.Audi uses its brand to sell their products, Audi is a well known and believe brand and people can buy from them with leave unlike smaller companies, customers know that they can trust Audi, because they have reliable cars that they sell and the public know these facts about the business so they trust the company and buy the car.We have been asked to pick one product to describe the marketing techniques they use, I have chosen to do the Audi RS4, the target of this car would be anyone who can drive and people who have money, The bran ding of this car would have the Audi Logo on it, Audi will use things like adverts to promote their product, advertising increases sales, Audi can use Relationship marketing with Car dealerships/shops which sell their cars, Audi has a lot of rivals due to there being many other car companies that are selling cars like them such as Mercedes, Bmw, ECT, so Audi will have to be better that the other companies and prove that they are the best car dealer on the market.An Ansoff matrix is a business strategy that businesses use to increase sales and improve their market Audi is constantly creating new products in their existing markets, and sometimes creating new products for new markets, for example Audi would not start a new company to sell new products under, they would just make new products which would be cars and sell them under their topical name which would be Audi.Audi constantly uses the Ansoff matrix as they are always making new cars and selling them, sometimes Audi would work on improving a market and sometimes they create completely new products, for example If Audi created a new car they would sell it under their brand name and this is using the Ansoff Matrix.